What is tertiary packaging and how to optimise it (with examples)
Nowadays, packaging isn’t limited to the protection of a product alone. It is used as a marketing tool, for building brand equity, and comes in many different forms and levels.
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How to lower your carbon footprint within your packaging operations
Scientists have been tracking atmospheric CO2 levels based on evidence that has been collected over six decades.
Sustainable or not so sustainable? Exploring the pros and cons of 4 common packaging materials
In the past, implementing eco-friendly initiatives in the business world was viewed as a progressive move conducted by forward-thinking businesses. Today, however, engaging in sustainable practices is no longer an option. It’s a necessity.
How to craft a unique and memorable brand experience with bespoke packaging
Packaging is the visual representation of a brand’s story; therefore, first impressions are crucial when it comes to crafting a unique and memorable brand experience.
Sustainable luxury packaging: Balancing aesthetics and environmental responsibility
In today's conscious consumer landscape, the pursuit of luxury is no longer limited to excellent craftsmanship and exclusive materials. Environmental sustainability has emerged as a crucial consideration for luxury brands across all industries.
The benefits of paper-based packaging
With the global demand for recyclable packaging and the growing eco-conscious consumer market, there is little surprise why paper-based packaging is growing in popularity over recent years.
The impact of e-commerce on electronics packaging design
E-commerce is continuously evolving. According to Statista, the United Kingdom has the most advanced e-commerce market in Europe! Therefore, staying ahead of the trend is crucial for business success, especially for electronics packaging design.
Protective packaging: 4 common mistakes and how to avoid them
When it comes to shipping products as a business, protective packaging is an essential part of the process. The right packaging solution can mean the difference between a safe, undamaged delivery and a costly return or replacement.
The psychology behind luxury packaging: How design influences consumer perception
Ever wondered why you’re drawn to certain items when shopping? Do you find yourself picking things up just because they look interesting? You’re not alone. Companies use luxury packaging to make their products seem more appealing, exclusive, and unique amongst their competitors. And it really works. People are willing to pay more for something that comes in a fancy box, it’s just how our brains work.