PPWR: What the new EU packaging rules mean for your business
The Packaging and Packaging Waste Regulation (PPWR), which entered into force on 11 February 2025 and will generally apply from 12 August 2026, is set to reshape how businesses across Europe approach packaging, bringing stricter, more consistent rules on how packaging is designed, used, and disposed of. Moving beyond previous directives, PPWR introduces a harmonised framework that will apply directly across EU member states, raising the bar for compliance and sustainability.
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