Helpful Insights

Did you know it has been predicted that by 2025, 70% of consumers will be purchasing food and beverage products online? To meet the rising demand, many food and drink companies are building their online presence and remodelling their original food packaging designs in order to maintain freshness and quality.

As we learnt from last year, it is never too early to start thinking about seasonal packaging and making sure your business is prepared for the upcoming demand. This is especially important due to all the packaging shortages we have already experienced in 2021.

The condition of the environment is a topic that’s concerned many leaders, businesses, and consumers alike. With rising global temperatures that destroy our nature’s habitats, through to severe weather events that put our livelihoods at risk, human activity is on the way to eliminating biodiversity, so the pressure is on for everyone to unite and contribute towards protecting our planet.

In such a competitive market like the food industry, it’s crucial to get your packaging right. Not only for practical and informational reasons, but to attract the right customers. This involves being a little creative.

We know, it’s come around fast hasn’t it - where has this year gone? 2022 is ever so near, and that can only mean one thing.

There are several adjustments you can make to the packaging supplies you use that will improve efficiency and vastly cut down costs - without compromising on quality or protection.

Since the beginning of COVID-19, the commerce sector saw a dramatic rise in its share of all retail sales, from 16 percent to 19 percent in 2020. (report published by UNCTAD – 3rd May). While the impact on traditional retail sales saw a huge fall of up to 22% across various sectors.

Packaging can make a real impact on how customers see your brand. Brands in the direct-to-consumer (D2C) market are now being more innovative than ever with their packaging, hoping to deliver an experience as they want to give customers more than just a product.

Did you know that consumers generally form their impression of a brand within 7 seconds? Research has shown that businesses that pay attention to their packaging report see at least a 30% increase in consumer interest.