Helpful Insights

The key to luxury packaging success is attaching value to every stage of the journey. Creating a premium packaging look is important if the business aim is to deliver on or even exceed customer expectations.

Protective Packaging materials are essential to keeping products from getting damaged while in transit or being stored. But given the vast variety of products being packed, there is naturally a large amount of different protective packaging materials available to choose from.

By now, we’re all aware of how important it is to reduce our impact on the environment. Not just in our personal day-to-day lives, but at a wider scale with the need for sustainable business decisions too. .

As an extremely stretchable plastic, stretch wrap is used to keep items secure and tightly bound on pallets in preparation for shipping or storage. But as simple as wrapping pallets with plastic film sounds, there’s a lot that goes into ensuring maximum protection, cost-efficiency, and sustainability - especially in fast-paced operations.

Last year, the total number of digital buyers reached 2.14 billion - a whopping 27.6 percent of the entire world’s population. In other words, one out of every four people you see around you is an online shopper. But what does this mean for your business?

Whether you’re an online business or have products placed in retail stores, product packaging is a powerful marketing tool, and if badly designed, can have a negative impact on your brand and lead to a loss of sales and revenue. However, if designed well, packaging can help secure the interest of potential buyers, and place your brand above its competition.

Product packaging goes far beyond the use of tape and cardboard boxes. It involves the process of evaluating your product, audience, and shipping conditions to not only maximise protection while keeping costs down, but to ensure sustainability and effective marketing too.

The popularity of ecommerce is continuing to grow fast. This means that businesses had to adapt to customers online shopping needs and deliver the superior online experience they expect.

Packaging no longer refers to a simple cardboard box, it is much more complex than that. It’s a coordinated system of ensuring goods can move safely, economically, and efficiently through the supply chain.