Helpful Insights

In recent years, there has been a significant surge in the demand for sustainably produced goods. With the average consumer now being well-informed about environmental concerns like climate change and plastic pollution, brands across all industries are under mounting pressure to fulfil their sustainability commitments.

When it comes to the interaction between customers and ecommerce brands, packaging is one of the most frequently encountered elements. While packaging is necessary to ensure the safe transit of goods from Point A to Point B, its impact extends beyond your business.

As environmental concerns continue to influence the consumer market, organisations have a significant responsibility to address global warming and climate change through more sustainable business practices. For businesses dealing in the sale and distribution of goods, packaging is a key environmental concern. To address the environmental impact of packaging, businesses are seeking out more innovative, and eco-friendly solutions.

When meeting somebody for the first time, it takes just a few seconds to build a first impression - One. Two. Three. The same goes for making an impression on consumers through design. If you fail to capture a consumer’s interest within the first few seconds, your chances of making a sale become slim to none.

For businesses across all sectors, sustainability is no longer an afterthought or ‘nice-to-have’. As a result of fast-evolving consumers behaviours (and changes in government legislations) sustainability has become a crucial business quality that shapes credibility, brand image, and even commercial capabilities.

As you’ll know, ecommerce has become a popular but crowded way for businesses to reach their target customers. Depending on the type of products you sell, there are likely hundreds of other businesses selling similar products and targeting the same audience.

Wholesale packaging is an essential aspect of any business that deals with large quantities of physical products. Not only does it offer protection during delivery and storage but allows for cost savings through bulk wholesale discounts. But despite the good, there is a common misconception that wholesale packaging is inherently unsustainable.

“Don’t judge a book by its cover” – it’s something we’re all guilty of doing at times, even if we don’t realise it. This speaks true in many facets of life, with product packaging being one of them. It’s natural to associate the quality of packaging with the quality of what’s inside it. It just makes sense – especially when every detail is crucial when selling items through retail or online.

Luxury packaging allows brands to demonstrate their prestige whilst also serving as a competitive advantage. Each element of a premium packaging tells a story, so it’s important to make sure you are telling the story that best aligns with your brand.