We’ve reinforced the importance packaging has to the success of a business time and time again, but not because we like the sound of our own voice. We do it for a good reason, and that’s in the best interest of both our readers and customers.
‘Unboxing’ is where consumers unpack a product and show the process through photos or videos. The ‘unboxing experience’ was originally born on YouTube, where consumers would share videos of their experiences when opening a product for the first time.
The Covid-19 pandemic has fundamentally changed the way we live and work over the past year and packaging for the food and drink industry has not been spared.
During the heights of the pandemic, the focus that was on sustainable packaging was put on hold, with many having to switch to plastic at last resort due to shortages in more sustainable materials.
Drug safety is a huge concern for the pharmaceutical industry, it always has been, and it always will be. But over recent years, the growing rise in ecommerce has caused even more concern for the safety of consumers.
Temperature-controlled packaging is crucial for shipping sensitive goods such as chilled and frozen food products or pharmaceuticals. But which method is best for your industry and its products?
Concerns over sustainability and the environment is at the forefront of consumers’ minds. People are becoming more aware of the packaging systems they use, such as the mainstream linear system, and how it can be a detriment to the environment.
The pharmaceutical packaging industry is constantly shifting. For many businesses, keeping in touch with the latest innovations, consumer demands, and trends can be tricky – especially due to the size of the market.
In the year 2020, we’ve seen a lot of changes with COVID-19. Whether that be in our social lives or work environment, we’ve had to adapt continuously to the latest government rules and recommendations.
