Packaging Advice

Multiple surveys and research have shown how consumers are increasingly wanting greener packaging options.

As we have discussed before, packaging is extremely important. It’s been said that customers actually form an impression of a brand within the first seven seconds from the moment they see it, and what do they see first? The packaging.

Introducing green products, lowering your carbon footprint, and minimising waste are all eco-friendly ways to help increase revenues as a business. Likewise, innovation has become a competitive necessity that enables growth in all areas of business.

With a £200 a tonne tax coming into force in 2022 on any plastic packaging containing less than 30% recycled content, you may be wondering what alternatives you could be using to reduce your plastic waste.

For companies dealing with pharmaceutical and medical products daily, packaging is a huge factor in the success of your operation. In fact, the packaging responsible for protecting and transporting these products is just as important as the manufacturing of the treatment or pharmaceutical device itself. Here’s why.

Recycled paper is one of the most important raw materials, representing over 70% of the fibre used to make new paper products.

‘Unboxing’ is where consumers unpack a product and show the process through photos or videos. The ‘unboxing experience’ was originally born on YouTube, where consumers would share videos of their experiences when opening a product for the first time.

The importance of packaging should never be underestimated as it is often the first glimpse that a potential customer has of your product.

When it comes to shipping car parts, aeroplane components, and other automotive products, ensuring a high-quality and protective packaging solution is in place is vital for a successful production. Failing to recognise the importance of packaging could result in essential parts being damaged in transit, causing unnecessary delays and costing your business money.