Whether you’re an online business or have products placed in retail stores, product packaging is a powerful marketing tool, and if badly designed, can have a negative impact on your brand and lead to a loss of sales and revenue. However, if designed well, packaging can help secure the interest of potential buyers, and place your brand above its competition.
Product packaging goes far beyond the use of tape and cardboard boxes. It involves the process of evaluating your product, audience, and shipping conditions to not only maximise protection while keeping costs down, but to ensure sustainability and effective marketing too.
Packaging no longer refers to a simple cardboard box, it is much more complex than that. It’s a coordinated system of ensuring goods can move safely, economically, and efficiently through the supply chain.
Strapping is a common solution used to bundle items together as well as stabilise, hold, and secure pallet loads. It’s used in a variety of industries, from shipping large industrial equipment through to combining small packages in ecommerce fulfilment centres - because of this, there are many types of strapping materials available on the market today.
Whether you’re an online business or have products placed in retail stores, product packaging design plays a vital role in the success of your sales. Not only can it help to secure the interest of potential customers, but it can help to further reinforce your brand amongst any strong competition. That is, when implemented successfully.
When it comes to product packaging, a lot of organisations find themselves in a similar situation. Whether that’s due to a high volume of damaged returns, unsustainable packaging costs, or a disjointed visual identity, many packaging solutions fail to give the brand (and product) the perception and performance it deserves.
Packaging is a vital part of any product that needs transporting. It helps to prevent damage during shipment, provides the necessary information needed for it to reach its destination, and even plays a part in keeping handlers and consumers safe.
Damaged shipments are an unfortunate but inevitable cost in business when delivering products. From improper courier handling, through to water exposure, and even theft, there are many possibilities that can impair an order.
The Plastic Tax is now in place as of April 1st. This new tax sees that plastic packaging with less than 30% recycled content is subject to £200 per tonne penalty. This applies to importers or manufacturers of more than 10 tonnes of plastic packaging, and bio-based, biodegradable, compostable, and oxo-degradable plastics are also in scope of the tax.
