When it comes to the interaction between customers and ecommerce brands, packaging is one of the most frequently encountered elements. While packaging is necessary to ensure the safe transit of goods from Point A to Point B, its impact extends beyond your business.
As you’ll know, ecommerce has become a popular but crowded way for businesses to reach their target customers. Depending on the type of products you sell, there are likely hundreds of other businesses selling similar products and targeting the same audience.
Ecommerce is one of the most flourishing and profitable business models in today’s world, especially due to the shift in consumer behaviour following COVID-19.
The popularity of ecommerce is continuing to grow fast. This means that businesses had to adapt to customers online shopping needs and deliver the superior online experience they expect.
The ecommerce industry provides consumers with exceptional choice, accessibility, and flexibility, so it’s hardly a surprise that we’re purchasing more products online than ever before.
Since Covid-19 hit, ecommerce has dramatically increased in popularity. Before the pandemic, consumers would shop online through choice, but a year ago it became a necessity and has since developed into a consumer habit.
There’s no questioning the huge importance and impact that ecommerce has for many businesses worldwide. Not only does it offer an efficient and convenient way to market products, but serves many benefits over traditional commerce when it comes to maximising profits.
Did you know that 62% of ecommerce brands start preparing for the holiday season in August? This is because packaging can play a huge part in your success during the festive period, so it is important to get it right.
Did you know it has been predicted that by 2025, 70% of consumers will be purchasing food and beverage products online? To meet the rising demand, many food and drink companies are building their online presence and remodelling their original food packaging designs in order to maintain freshness and quality.
