4 Packaging trends to consider for 2020
With new emerging technology, an increase in sustainability demands and innovative thoughts being shared on a daily basis, the packaging industry is constantly evolving – and 2020 won’t be any different.
The new year has just started, so it’d be rude not to share with you our top packaging trends to consider for 2020.
1. 100% recyclable packaging
With no surprise to anyone, sustainability had to make the list. This year, the words: reduce, reuse and recycle have been used countless times and this certainly isn’t going to change in the new year.
A huge focus point for many companies in 2020 will be implementing 100% recyclable packaging for their products. We’ve already seen this with the likes of Gousto who recently cut their plastic usage in half, saving 74.5 tonnes of plastic! A round of applause for Gousto. It’s without question that the demand for 100% recyclable materials has begun, and the demand is only becoming stronger as the concern for our environment increases. So, if you haven’t already considered introducing 100% recyclable packaging for your products, 2020 is your time.
At Swiftpak, we take recycling, as well as the health of our environment very seriously. We offer our customers the very best green packaging solutions, including an extensive range of 100% recyclable packaging options. Some of our popular recyclable packaging products include:
2. Corrugated packaging
As online shopping grows rapidly year on year, the demand for protective, environmentally friendly e-commerce packaging rises. Due to the strong structure and sustainable qualities of corrugated packaging, there’s no doubt we’ll be seeing more of this material used to package products in 2020.
Using this material as a replacement for single-use plastics is another reason corrugated packaging will become even more popular in the coming year. Consider replacing single-use plastic void fill with paper void fill. This will provide your products with sufficient protection, while helping to protect the environment at the same time.
3. Minimalist packaging
We’re living in a busy, high-tech world, overloaded with information. But when it comes to packaging, minimalist design using only the essential materials is what consumers are looking for – this is certainly on trend within the packaging industry. This is because minimalist styles are closely linked with the reduction of materials. Not only can minimalist packaging cut production costs, your brand is likely to become more popular amongst environmentally aware consumers.
4. Smart packaging
Given the huge rise of Artificial Intelligence (AI) over the past few years, there’s no surprise it’s finally making its way into the packaging industry. In 2020, expect to see new technologies integrated with packaging. From automated stock management to anti-counterfeit packaging and new levels of track and trace - packaging is becoming a whole lot smarter.
Smart packaging is still in the early stages of development, but the potential it brings to the packaging industry is huge. As the production costs of this highly innovative technology decrease, we’ll begin to see smart packaging really take off, and 2020 could be the year!
Conclusion
If you’re looking to take your packaging to the next level in 2020, the trends listed above are a great place to start. For more information, contact Swiftpak today, our packaging experts would love to help with any questions.