5 tips to improve your ecommerce packaging
The popularity of ecommerce is continuing to grow fast. This means that businesses had to adapt to customers online shopping needs and deliver the superior online experience they expect.
Read the latest industry insights including new and emerging technology, corporate news and helpful tips.
The popularity of ecommerce is continuing to grow fast. This means that businesses had to adapt to customers online shopping needs and deliver the superior online experience they expect.
Packaging no longer refers to a simple cardboard box, it is much more complex than that. It’s a coordinated system of ensuring goods can move safely, economically, and efficiently through the supply chain.
Strapping is a common solution used to bundle items together as well as stabilise, hold, and secure pallet loads. It’s used in a variety of industries, from shipping large industrial equipment through to combining small packages in ecommerce fulfilment centres - because of this, there are many types of strapping materials available on the market today.
Whether you’re an online business or have products placed in retail stores, product packaging design plays a vital role in the success of your sales. Not only can it help to secure the interest of potential customers, but it can help to further reinforce your brand amongst any strong competition. That is, when implemented successfully.
When it comes to product packaging, a lot of organisations find themselves in a similar situation. Whether that’s due to a high volume of damaged returns, unsustainable packaging costs, or a disjointed visual identity, many packaging solutions fail to give the brand (and product) the perception and performance it deserves.
Across many warehouse and other business operations, stretch wrap is a product used thoroughly on a day-to-day basis. It is responsible for keeping most pallets secure during both storage and transport, meaning stretch wrap usage quickly adds up, with an estimated usage of 150,000 tonnes per year.
Packaging is a vital part of any product that needs transporting. It helps to prevent damage during shipment, provides the necessary information needed for it to reach its destination, and even plays a part in keeping handlers and consumers safe.
Damaged shipments are an unfortunate but inevitable cost in business when delivering products. From improper courier handling, through to water exposure, and even theft, there are many possibilities that can impair an order.
The Plastic Tax is now in place as of April 1st. This new tax sees that plastic packaging with less than 30% recycled content is subject to £200 per tonne penalty. This applies to importers or manufacturers of more than 10 tonnes of plastic packaging, and bio-based, biodegradable, compostable, and oxo-degradable plastics are also in scope of the tax.