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PPWR: What the new EU packaging rules mean for your business

The Packaging and Packaging Waste Regulation (PPWR), which entered into force on 11 February 2025 and will generally apply from 12 August 2026, is set to reshape how businesses across Europe approach packaging, bringing stricter, more consistent rules on how packaging is designed, used, and disposed of. Moving beyond previous directives, PPWR introduces a harmonised framework that will apply directly across EU member states, raising the bar for compliance and sustainability.

Precisionrap DK: A zero‑waste stretch wrap solution that supports sustainability and EPR compliance

Packaging waste is no longer a background issue. It’s a defining challenge for modern supply chains. Across the UK and globally, millions of tonnes of plastic packaging are produced each year, with a significant proportion ending up in landfill or leaking into the environment. For businesses that rely on transit packaging like stretch wrap, this creates a difficult tension between operational efficiency and environmental responsibility.