About the Client
With over a certury's worth of experience, Keller is recognised as a global leader in the ophthalmic market. Their products are manufactured in the UK to finely-tuned standards. Keeler's rebranding provided the perfect opportunity to enhance their packaging's sustainability. the objective was to achieve all of Keelers sustainability target, including recyclability, resource efficiency, carbon footprint reduction, durability and product protection without compromising innovation.
A Partnership
There were several key issues that Keller was looking to solve both within their supply chain and the packaging itself. Relying on cartons sourced from China resulted in extensive lead times which also impacted their sustainability goals due to the long-distance transport needed. With the packaging itself, the main components were clam shell plastic and foam packs, neither of which were recyclable. The last key point that needed changing was the 100% area gloss flexo printing.
To help Keeler hit their sustainability goals, our head of innovation, Craig Allen, created a tiny multi kraftpak carton. With cut-out inserts for Keeler's ophthalmic equipment creating a solution to fit 10+ different sized bulbs. The ingenious part about it was the ability to change the orientation of the inserts to suit each individual bulb thus a complete set made up of any of the ten bulbs could be placed into one pack.
The Result
The new packaging offers significant benefits over the old version. By switching from china sourced cartons with plastic and foam to Kraftpak material with zero plastic, Keeler reduced CO2 emissions by 60%, cut lead times, and saved over £18k annually. Additionally, the new packaging uses a more sustainable, unbleached virgin board that is recyclable and allows for premium print finish with vibrant colors, on a reduced 80% print area.
